Physically abused as a kid by his alcoholic father for not being punctual, Shashank grows up with a psychotic personality that surfaces whenever pressed to be on time.
For a film that revolves around its protagonist Shashank (Hiten Paintal) not valuing time, he has actually learnt its importance really well. Because in half a day, he finds accommodation, within minutes he aces the copy test at his office certifying him as a veritable genius content writer, and before the day ends, he has found the love of his life, too! And marriage, you ask? Easy. He breezes into his girlfriend Shivangi’s (Hrishita Bhatt) home, pushes away the suitor as matchmaking is in process, and with the help of Raju (Mukesh Bhatt), the estate agent who also got him his house, settles the date when he will tie the knot; all this before the coffee even cools. Why then is he berated by those around him, you wonder, for not knowing the value of time? Well, because Shashank is a full-blown psycho, driven crazy by the beatings he suffered at the hands of his alcoholic father (Kanwarjit Paintal). And whenever he is challenged to finish a task under 30 minutes, his inner Hulk emerges berating and killing those who dared to defy him.
While the film follows the rules of time, it defies common sense. With a loose story, shoddy execution and a desperate attempt to cram as many songs as possible, there are very few strong points. For a thriller, you can see almost every twist in the plot way before it unfolds. The performances are not up to the mark either. Hrishita is either madly in love or just plain angry. While Paintal Jr's Hulk act is not the weakest thing in the film, it does get stale and repetitive fairly soon. The film does try to address the issue of physical violence against kids, but ends up doing mere lip service.