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Trivia / Goofs
Times of India
Desi boy cum local goon Vicky Shukla (Rajniesh) falls for desi girl Dolly Pandey (Nidhi), who aspires to be a guitar-wielding rockstar. Townie Kabeer (Arjun) too fancies the girl. Their love triangle forms the story.
One would not expect much from a film which boats of a title like that and it helps. At least there's a 'direct' clarity of thought.
While all the three lead actors do a decent job, Rajniesh and Nidhi in particular, the film has a limited reach. It's formulaic, predictable and its masala sensibilities may cater to the single screen audience only. Set in Banaras and Mumbai, you may find it entertaining if you don't mind loud characters, hackneyed plot and a poor story.
Despite having it all - romance, action, comedy, decent actors to convey those emotions, the film fails to hold your attention on various grounds. The music is equally forgettable.
Unless you are the type who must know who gets the girl in the end, you'll probably skip this one. Enough of ishq for the week already!
The film marks TV actor Arjun Bijlani's Bollywood debut.
Although the heroine is supposed to be an aspiring singer, the music in the film is third rate and jarring to the ears. The title song, Direct Ishq is equally lacklustre and tacky, in a badly choreographed dance sequence. Rajneesh as Vicky Shukla shows promise, exudes confidence and has a fairly strong screen presence, but overacts throughout the film. His Banarasiya flavour is a bit too over the top and his mannerisms are exaggerated. However, he looks the character of the local toughie owing to his physique and personality.
With a poorly written and predictable story and screenplay, replete with cliches and humour, Direct Ishq gets nowhere even after it is over. Even the love story appears confused. The characters are flimsy, paper thin and trite.The situations in the film with the hero and his set of lackeys are oft-seen. The dialogues brimming with English words intended to be funny, end up having the opposite effect.