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Times of India
The film gives an inside view into the day-to-day goings on in a TV channel office with a love story at its centre.
: Malayalam films are notorious for portraying media persons in a one-dimensional fashion. But Sreebala K Menon's Love 24X7 breaks all such depictions, and gives an inside view into the actual goings on in a TV channel office, reminding you at times of Madhur Bandarkar's films. The first scene, where Dileep walks into the studio in slow motion makes you wonder if it is going to be another of the actor's mass entertainers. But after a few fits and starts, the film settles into a simple and engaging watch, poignant at times.
Kabani (Nikhila Vimal) is a newly joined trainee at the channel, where Roopesh Nambiar (Dileep) is the smartest worker and the most eligible bachelor. The flirtatious Roopesh is at first turned off by Kabani's countryside slang and ways but love strikes eventually, as Kabani blooms into a confident and well-turned out news presenter. A series of developments not uncommon in a corporate set-up force them to take a decision in their professional and personal lives.
A parallel love story develops between two retired doctors played by a very dignified Suhasini and Sasikumar. Though Nikhila plays her damsel in distress act perfectly, her character lacks life, in that her job seems to be to look pretty in all but a few scenes. Dileep's character is quite realistically portrayed and the actor has done a decent job of it. Suhasini and Sasikumar steal the show, and stay in your mind more than the others.
Something unique about the film is that you get to see a series of working women characters who rarely find a place, let alone have a particular point of view, in most films - the working mother who is ticked off for bringing her kid to office, the woman trainee who end up as targets of rumours, and later forced to make a choice between her fiance and her career, as well as the retired doctor who finds herself face to face with loneliness after she is done with playing babysitter to her grandchild. There are no resolutions to the issues nor is there any kind of judgement, the film just puts forward the issues and leave the viewers to think about them for themselves.
Every cast member has been chosen with care; and thus Manju Pillai, Lena and Shankar Ramakrishnan seem to be born to play their parts, however small. Sreenivasan's portrayal as the head of the channel and the idealist who is forced to think like a corporate to survive, is spot on. All in all, except for a few lags some too-long-to-be-real dialogues here and there, Love 24X7 is quite watchable.