Out Of Theatre

Promotion

Out Of Theatre
06 Sep, 2013 2 hrs 22 mins A
Paoli Dam, Indraneil Sengupta, Mamata Shankar, Anannya Biswas, Abhishek Chatterjee, Milind Gunaji, Subhasish Mukherjee, Kanchan Mullick
Synopsis
The film begins with a promise but fizzles out at it progresses
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  • Critic's Review
  • Times of India
The film begins with a promise but fizzles out at it progresses

They stoop to conquer — should have been the ideal tagline for Snehasish Chakraborty's film Promotion , which focuses on the rat race in the corporate world and to what length people can go to fulfil their aspirations.

So, when Don makes an ad — where he tries to promote the sexy model, Lakshmi (Anannya Biswas) — he is confident that his AV would get an easy approval. But all hell breaks loose when Sapru informs that his ad has been rejected. A furious Don starts passing nasty comments about Sapru's wife, Gunja (Paoli), present on the floor. Sapru finds himself at crossroads when a few colleagues suggest that Sapru should introduce Gunja as the new model.

Don and Sapru continue pulling each other down at every step. Finally, their boss Nishant Sharma (Milind Gunaji) arrives as the duo waits for the final verdict. What happens next is for you to find out...

There's a sub-plot to the story as well that sadly comes as a forced extension. We see Lakshmi's mother, Madhabilata, who lost her vision long ago. But despite her handicap, she prefers to use pen and paper to vent out her innermost thoughts about the society. She has no clue about her daughter's wayward ways. Mamata Shankar does a brilliant job as Madhabilata.

As for other actors, Paoli looks pretty, but somehow her character seems a little immature and tends to get melodramatic. Indraneil is wooden and expressionless most of the time. His half-hearted effort shows on screen. Abhishek is loud, raving and ranting as if his life depends on the promotion. Newcomer Anannya is just about okay sans her affectations. One wonders why an actor like Milind Gunaji would agree to make a guest appearance. Maybe the director wanted a repeat of Fareb here.

An otherwise sleek production with some nice visuals, the film, however, doesn't work for several reasons. Bad performances coupled with a bad script ruin the film completely. There's nothing extraordinary about the story either. Dialogues are as tacky as it can get. When Lakshmi tries to win Nishant over by blatantly seducing him and constantly insisting that he sees the AV again, Don enters and says, "Sir, try kore dekhte paren ," to which Nishant replies, " Konta ? Model na product?" Don replies, smiling, " Dutoi ." On the other hand Lakshmi, who is desperate to get a foothold in the industry, tells Don, " Ke ei Supratim? Ami or shonge shute chai ."

The in-film branding is even more hideous and in-your face. Now, how long can you tolerate the actors mouthing the same lines promoting a contraceptive brand over and over again?

The film begins with a promise but fizzles out at it progresses.
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Avg Users’ Rating 1.6/5 ( 13 users )
M
Mauli Agarwal
nice
K
Kushaldeep jindal
The in-film branding is even more hideous and in-your face. Now, how long can you tolerate the actors mouthing the same lines promoting a contraceptive brand over and over again?<br/><br/>The film begins with a promise but fizzles out at it progresses.
R
ROHAN PATEL
So, my theory of jamming signals can be true, this theory may take the search operations to a different angle...
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