The story of the film revolves around a girl named Riddhima (Deekhsha Joshi), who is a marriage counsellor. Her family decides to get her married to Shubh (Bharat Chawda), who is an NRI and an architect by profession. Shubh and Riddhima, who start liking each other, agree to get married. However, Shubh doesn’t want to enter a new relationship based on a lie and decides to make a confession. After much deliberation, Shubh tells Riddhima about the problems in his family. This hurts Riddhima greatly but instead of calling off the wedding, she decides to help Shubh. While the family is busy with the wedding ceremonies, Riddhima and Shubh leave no stone unturned to make things right.
Amit Barot has made an impressive directorial debut with this beautiful wedding movie. If you wish to experience the magic of the much talked about ‘big fat Gujarati weddings’ on the silver screen, this visual treat should be your weekend choice. Barot has showcased every wedding ritual at its ethnic best, with some wonderful modern hues added to them. He has also done a good job with an interesting juxtaposition of the two sides of Ahmedabad, the walled city and the new one. Be it shooting in the pols or presenting the lavish landscapes of the city, he gets the balance just right.
Shubh Aarambh is a complete family entertainer, with impressive performances by veterans Harsh Chhaya and Prachee Shah Paandya making it a delightful experience. Deeksha Joshi and Bharat Chawda share an amazing onscreen chemistry, while Aarjav Trivedi as Laalo will have you in splits with his impeccable comic timing. Also, the rich poetic content in the film will be thoroughly enjoyed by ardent admirers of Gujarati literature. The music surely uplifts the film. Divya Kumar and Palak Joshi’s ‘Geet Gulabi’ is a hummable romantic number, and the excellent cinematography at some of Ahmedabad’s signature locations makes it a show-stealer. Swanand Kirkire’s ‘Shubh Aarambh’, the title track, is the perfect song at the beginning of the movie, with the slow rhythm adding to the detailing of the city and the overall mood. ‘Shubh Aarambh Ho’, sung by Divya Kumar, is a wonderful wedding number and the upbeat pace gets you humming along in no time. Even ‘O Rangrasiya’, sung by Kirtidan Gadhvi and Ishani Dave, adds its charm to the movie.
The film isn’t without its flaws though. The ‘problem of plenty’ phenomenon hampers the smooth run at places, as there are times when the film tries to bind too many things together. As they say, movies are eventually made on the edit table and there are a few loose ends that hamper an otherwise perfect collage. Still, overall, it is a great effort by the entire team and this film shows that even simple stories, which have their hearts in the right place, can create magic, with the aid of power-packed performances, great music and wonderful direction.