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Times of India
: Subramanyam (Sai) and Sita (Regina) have a chance meeting in the USA. Their act of a husband and wife to win a 'best couple' contest lands them in trouble as they have to continue the act. But the feelings of their families are at stake.
: Subramanyam for Sale is one of those unapologetically packaged mass masala flicks which are predictable and run-off-the-mill but work nevertheless. All the key elements that make a typical Tollywood flick are sprinkled in abundance. Hero's introduction song. Check. Heroine in trouble. Check. Packing a punch. Check. References to family heroes. Super Check. Brahmanandam. Check. Lots of comedy. Check. And finally, a huge family with too much of love to share. Check. The thing about such films is that if put together well, the entertainment quotient makes for a fun watch, like this one. Coming to the story. Subramanyam is an NRI who is up for sale (read he'd do anything that his conscience permits if paid for). One such sale results in a beautiful girl entering his life, Sita (Regina). Cheated on by a boyfriend, she is in a new country all by herself. He helps her and there's eventual love that blossoms even though they never tell each other. But the story isn't about their love at all because both of them have a family and a story behind them.
Subramanyam For Sale begins on a shaky note, starting where you wonder whether this is going to be another Ramayya Vastavayya for the director. The fact that our hero does many jobs to earn a lot of money and suddenly breaks into a song just for the sake of his introduction seems too unreal and desperate. It is post interval that the film gets interesting because a lot is happening resulting in a comedy of errors which is fun to watch. There are some witty one liners and funny sequences like Subramanyam's selfies with the goons. Brahmanandam is in his element as usual in this department.
Harish Shankar, it seems, decided to appease the mega family fans so much that he made references to the heroes in every way possible. From the hero's introduction sequence where he comes in mimicking the attire and style of Pawan Kalyan in Toli Prema to the mannerisms of Sai, you are constantly reminded of his 'power star' uncle Pawan Kalyan. Not to forget references to pedda mavayya Chiru with a revamped version of the Guvva Gorinkatho song and a scene from the actor's act in Gharana Mogudu. But sadly, Sai Dharam loses his identity in the midst of all this. His ability to easily slip into different moods is his plus but that is under used.
Regina and Sai Dharam share an amazing chemistry though maybe due to the fact that this is their third film together. Regina brings freshness to the film with her clean act and is brilliant except when she cries. Another actor who revels in the film is Rao Ramesh who makes a mark with his inimitable Godavari dialect. But the highlight of the film would be Fish Venkat! He is probably the cutest villain of Tollywood and he just rocks every scene he is part of. There's a scene where he tells his boss Ajay that he sent a photo to him on WhatsApp and when the latter seems unaware of it, he replies, 'What the F...', which is probably one of the best scenes of the movie. Subramanyam For Sale plays to the gallery and is something fans will want to watch.