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Times of India
Jayadevan Chungathara pens scripts for all major soap operas of Malayalam television. He despises marriage, but ends up getting hitched to his die-hard fan Pushpavalli when she threatens to kill herself otherwise. A serial-crazy Pushpavalli's entry into his life transforms it into a roller-coaster ride. Adding to all this is the weekly battle for ratings on the mini-screen.
Thinkal Muthal Velli Vare is a soap opera-style flick made for the big screen about Malayalam's much loved serials and their often outlandish melodrama that follow similar formulas of tormenting folks, scandalous backbiting, hurriedly-put-together scenes, characters killed to avoid actors who are disliked or unavailable, and behind-the-scenes incidents that are bizarrely even more dramatic. Sadly, not much of this entertains or enlightens the audience.
An accomplished, much-in-demand serial-writer Jayadevan Chungathara (Jayaram) marries his fan and soap opera-lover Pushpavalli (Rimi Tomy), when she tries to end her life after he rejects her proposal. A possessive, melodramatic Pushpavalli only makes life harder for Jayadevan, who soon loses his drive to write. Issues crop up with his producer and tension mounts at the home-front.
Thinkal Muthal Velli Vare has its few moments of laughter, no doubt. Serial artists joining hands to pull a soap opera-style joke on the writer, antics by Rimi Tomy, scenes on outrageous TV serial conventions like killing characters out of the blue reasonably tickle your funny bone. For those who love the stars of the mini-screen, many familiar faces of the fraternity are part of this movie.
Though entertaining at times, Rimi's character gets annoyingly exaggerated at many junctures. There isn't anything novel about Jayaram's role and most jokes, even the ones by a talented Saju Navodaya, are thin. Some of the sub-plots - like a ghost episode - appear cliched, though Rachana's acting has managed to evoke some laughter. Though convoluted, the plot moves fast and manages to keep the audience's attention intact. Keep expectations low if you're going to watch the much-loved TV stars.